The Alexander W. White Consultancy
Design Thinking and Planning
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Top Ten Creative Rules of Thumb
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Graphic-Design.com interview
Five Steps to Improve Your Design Process
Unified Design
Amp Up Your Creativity
Back to the Future of Design
Type & Typography
Typography and Web Advertising
Listening to Type: Emphases and Pauses in Visual Language
Fonts: Menhart Manuscript
Fonts: Preissig Antikva
Type Directors Club (TDC)
Making Text Legible
Editorial & Magazines
Logos & Branding
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Where I have taught
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The Elements of Logo Design: Design Thinking, Branding, and Making Marks
Listening to Type: Making Language Visible
Advertising Design & Typography, 2nd Ed
The Elements of Graphic Design, 2nd Ed
Really Good Logos Explained
Thinking in Type: The Practical Philosophy of Typgraphy
Type in Use, 2nd Ed
How to Spec Type
MFA Thesis: How Creative People Think
Articles
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Advertising and Editorial Design from the Target’s Point of View
Eight Ideas to Consider in Magazine Making
Communicating Clearly to Help Your Readers [and your Clients]
Magazine Self-Critique
A Few Thoughts on Color in Design
White Space: Page Architecture, Unity, and Type
Four Steps to Making Better Type
How Editors and Designers Fail to Meet Readers’ Needs
Type is Thought Concretized
Typography Turns Browsers Into Readers
Recommended GD Books
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“The Most Misunderstood Teacher”
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January 5, 2018
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Alex W. White
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January 5, 2018
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Alex W. White
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2017-2018 academic year’s been pretty good
“The Most Misunderstood Teacher”
Profiled on ConnCreatives
Tenure every 25 years
Listening to Type: Making Language Visible released in August 2016
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Check out this free “Design Thinking” master bundle of 35 templates:
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