Typography Turns Browsers Into Readers

One purpose of editorial typography is to lead a casual browser effortlessly from captions to headline to deck, and ultimately to the text, where the story really is.

TypographyTurnsBrowsers

  • Defining terms: the elements may not be what you think
  • Browsers’ built-in preferences
  • Is browser manipulation a bad thing?
  • How to lead a browser from element to element
  • How to use editorial planning and art direction as visual and verbal tools
  • Connectedness makes a story come alive

This is the 2-page PDF of a presentation I have given in the U.S. and in Europe.

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