Design Management – Related Readings

Readings I have assigned come from the Design Management Institute and other sources. Some of these PDF readings have been assigned by visiting lecturers.

-RandReading

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-Warde

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CriminalsCreativity

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BusinessTransformation

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Making Good Plus Profit - TimeMag

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NYT-TeamsSmarter

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-18 things

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Column-Great-Idea-Never-Enough

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Column-Hire-People-Play-Nice

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Column-Innovation-Long-Fuse

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Pitch-PissOff-VC

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AIGA-design-move

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What a leader needs now Excerpted from Inc magazine June 2013

Labeling traits as masculine or feminine reflects popular perception rather than evidence-based fact. But it’s a handy way to think about what works in organizations today. The following qualities, traditionally identified with women, produce results four leaders of both genders.

  1. Empathy Being sensitive to the thoughts and feelings of others
  2. Vulnerability Owning up to one’s limitations and asking for help
  3. Humility Seeking to serve others and to share credit
  4. Inclusiveness Soliciting and listening to many voices
  5. Generosity Being liberal with time, contacts, advice, and support
  6. Balance Giving life, as well as work, its due
  7. Patience Taking a long-term view

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Brian Guttman’s tips for keeping clients close Excerpted from Inc magazine June 2013

  1. Know your true customers Wholesalers, distributors, retailers, e-commerce partners – you may sell to them,, but don’t forget the end user is your true customer.
  2. Go where they live Spend time every day on the floor, on the phone, or on your website, you can’t respond to what you don’t hear.
  3. Embrace the vertical Check in often with everyone else who is a key link in the customer chain: designers, suppliers, logistics crews, etc.
  4. Plant your flag then adapt Your core concept should be a base for constant improvement. Make use of customer feedback, and keep refining.
  5. Make customer satisfaction your vision Design, especially self-indulgent design, isn’t the ultimate destination. Usability and customer satisfaction is.

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Four ways to be a better networker Excerpted from Inc magazine June 2013

  1. Expand your comfort zone At work, meet people in other departments and ask about their jobs. Introduce yourself to strangers at industry events, workshops, and luncheons.
  2. Remember every relationship matters That includes customers, employees, and the people who are trying to sell to you. You never know who will become a key decision maker at another company.
  3. Develop a thick skin Not everyone you contact is going to respond. Don’t take it personally. Let rejection remind you to be more responsive to people who reach out to you.
  4. Be resistant If you don’t follow up after your first contact attempt goes unanswered, you’re not being persistent enough. Never assume that one message is enough.

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KeysMakingHistory300

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30 Creative, Design, and Marketing Quotes

  1. Try not to become a man of success but rather a man of value. Albert Einstein
  2. If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle. Jim Stengel CMO of P&G
  3. Customers can’t always tell you what they want, but they can always tell you what’s wrong. Carly Fiorina
  4. It is not the strongest of the species that survive, nor themost intelligent, but the one most responsive to changeCharles Darwin
  5. Don’t find customers for your products, find products for your customers. Seth Godin
  6. Design is the fundamental soul of a human-made creation that ends up expressing itself in successiveouter layers of the product or service. Steve Jobs
  7. Your culture is your brand. Tony Hsieh
  8. Either write something worth reading or do something worth writing about. Benjamin Franklin
  9. Everything is designed. Few things are designed well. Brian Reed
  10. People ignore design that ignores people. Frank Chimero
  11. Design trends change more often than the wind, and slightly less often than my socks. Suleiman Leadbitter
  12. Man’s mind, once stretched by a new idea, never regains its original dimensions. Oliver Wendell Holmes
  13. What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
  14. Design is intelligence made visible. Alina Wheeler
  15. If plan “A” fails remember you have 25 letters left. Chris Guillebeau
  16. Nine out of ten businesses fail so I came up with a foolproof plan: create ten businesses. Robert Kiyosaki
  17. If everything seems under control, you’re just not going fast enough. Mario Andretti
  18. No one ever succeeds without the help of others. Jay Abraham
  19. Content is king, but marketing is queen and runs the household. Gary Vaynerchuk
  20. When you try to do something big it’s hard to fail completely. Timothy Ferriss
  21. Nothing influences people more than a recommendation from a trusted friend. Mark Zuckerberg
  22. Logic will get you from A to B. Imagination will take you everywhere. Albert Einstein
  23. What makes content engaging is relevancy. Gail Goodman
  24. Your most unhappy customers are your greatest source of learning. Bill Gates
  25. Create something people want to share. John Jantsch
  26. When it gets difficult it is often right before you succeed. Chris Garrett
  27. Do not be embarrassed by your failures, learn from them and start again. Richard Branson
  28. Think like a customer. Paul Gillin
  29. If Thomas Edison had used a focus grouphe would have just invented a bigger candle. From The Brand Show episode “The Science of Branding”
  30. Good design is obvious. Great design is transparent. Joe Sparano

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-CDS Readings

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Collaborate

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Newsweek_SteveJobs150

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KlausSchwab-Capitalism

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SeventhGeneration-Bottle. . . . . . . . . .

ideas-perception-IrvingKristol

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Morality vs Profit

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