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- Typography does not begin and end with choosing a typeface. That is fashion. Typography is how letterforms are *used*. #graphicdesign 8 months ago
Author Archives: Alex W. White
Tenure every 25 years
I was honored to receive tenure this year from the University of Bridgeport. This is the second time I have been so honored by a fine school of design. I am poud and very pleased to become a solid part of … Continue reading
Posted in Type & Design
Listening to Type: Making Language Visible released in August 2016
Listening to Type: Making Language Visible is a second edition of Thinking in Type: The Practical Philosophy of Typography, my 2005 book on typography. The title was changed to avoid confusion with another book with a closely similar title. A little … Continue reading
Posted in Type & Design
Advertising Design & Typography released as a Second Edition in 2015
A new updated softcover edition of Advertising Design & Typography was published in July 2015. This is the addition to the Preface: “Since writing the first edition of this book in 2007, I have developed a wider evaluation of the … Continue reading
Posted in Type & Design
Top 1%. Top 1%? Top 1%!
A completely organic surprise: I didn’t promote this in the slightest. What a lovely thing to be told. Thank you to everyone who endorsed me.
Posted in Designer, Type & Design
View improves with new position
I have joined the Shintaro Akatsu School of Design (SASD) at the University of Bridgeport as the Chairman of the MPS program in Design Management. Besides encouraging insightful work from an international group of smart, talented, highly-motivated graduate students, I get to … Continue reading
Posted in Design Management, Professor
