Thinking in Type: The Practical Philosophy of Typgraphy

“Typography is not mere typesetting. It is processing visual language to enhance its strength and clarity.”

This book has been completely rewritten and redesigned as Listening to Type: Making Language Visible. It is a companion volume to the Second Edition of The Elements of Graphic Design. The new version will be released in 2016.

Thinking in Type: The Practical Philosophy of Typography is the most densely packed book I have written. You surely get your money’s worth with this! It has four sections: Type and Design; What Readers Want; Creativity; and Typography Timeline.

It covers technical aspects of letterforms and type like parts of letters, readability vs legibility, and type classification. And it has a thorough four-chapter history of letterform and type development. But what separates this book from any other on the subject is the philosophical attitude. How do we look at type? Are “not-letterforms” actually the most important part of type? What is the attractive power of type abstraction? What is right with your type?

Extraordinarily, a book with an extremely similar title, Thinking With Type, came out weeks before mine did. “With” has a yellow cover. You may have seen it on Amazon. Ellen’s book is quite good, and I recommend that you check it out, but we cover different territory.

“Wow – at last. Here is a practical, exciting reference book that will stimulate the student as well as the professional typographic designer. It really is a good book.” – Ed Benguiat, Typographic Designer Emeritus

“Packed with information – fact, images, names, quotes – Thinking in Type offers a highly personal, thought-provoking, inspiring and sometimes controversial view of the history, culture, theory, and practice of typographic design.” – Maxim Zhukov, United Nations Typographic Coordinator

Published by Allworth Press in 2005.