Author

“I love the title of your new book, but if it was me, I’d name it ‘Don’t F__k With My Active White Space’! People just don’t get it.” – Unsolicited correspondence

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All my books describe in one way or another the idea of “right thinking,” that is, making design decisions that are considered and defendable. Random design decisions are fine – they are sometimes even considered artistic – and we see them everywhere. But books that encourage you to do whatever you happen to feel like doing at the moment are not earning their keep. An author (and a teacher) should help a reader see through a different set of eyes. Having tried it, a reader (and a student) may choose not to see that way any longer, but they have been given a useful experience and information to make a meaningful choice. After all, what is more important than the way you think?

My nine books include Listening to Type: Making Language Visible (September 2016); The Elements of Graphic Design, Second Edition (2011); Advertising Design and Typography, Second Edition (2015); and Really Good Logos Explained (2008). Five of my books remain in print, one has sold over 75,000 copies and that, at least numerically, qualifies it as a “standard.”