Author

“I love the title of your new book, but if it was me, I’d name it ‘Don’t F__k With My Active White Space’! People just don’t get it.” – Unsolicited correspondence

All my books describe in one way or another the idea of “right thinking,” that is, making design decisions that are considered and defendable. Random design decisions are fine – they are sometimes even considered artistic – and we see them everywhere. But books that encourage you to do whatever you happen to feel like doing at the moment are not earning their keep. An author (and a teacher) should help a reader see through a different set of eyes. Having tried it, a reader (and a student) may choose not to see that way any longer, but they have been given a useful experience and information to make a meaningful choice. After all, what is more important than the way you think?

My six books include The Elements of Graphic Design, Second Edition (2011), Advertising Design and Typography (2007), and Really Good Logos Explained (2008). Four of my books remain in print, one has sold over 60,000 copies and that, at least statistically, qualifies it as a “standard.”